Bot & SoldGet Picked

The newsletter for selling to AI agents

Your next customer isn’t human.

AI agents are starting to shop, book and buy for people. Bot & Sold shows you what they pick, why, and how to make sure it’s you. Five minutes, every week.

Free: the Agent-Ready Checklist, 20 checks in 5 minutes.

Free. Weekly. Unsubscribe anytime. The bots won’t take it personally.

~13×

Growth in orders from AI-powered search, year over year.

Shopify, Q1 2026, as reported by a16z.

Every week

What lands in your inbox

01

The Bot Test

We give ChatGPT, Gemini and Claude a real shopping task. Who won, who got ignored, and exactly why.

02

Agent Moves

The week’s agent-commerce news that actually matters to your business. Minus the hype.

03

Get Picked

One tactic you can use today to become the agent’s choice. Practical, specific, done in an afternoon.

Inside a Bot Test

Example format

Task: “Buy me a good coffee grinder under $100.”

ChatGPT picked

[Brand A]

Gemini picked

[Brand B]

Claude picked

[Brand C]

Why the others got skipped

[Missing specs the agent couldn’t verify] · [No clear return policy] · [Thin or inconsistent reviews]

Built for anyone who sells online

  • Shopify & DTC founders
  • Amazon & marketplace sellers
  • Local businesses
  • Marketers & agencies
  • SaaS & app makers

The robots are already shopping. Don’t be the brand they skip.